Presented by KEEN
In a sport known for burnout and one-hit wonders, the real question for the run industry isn’t about how long a trail run athlete’s career lasts – it’s whether trail running is a category built to last. KEEN brings together three of the sport’s most durable athletes with a leading retailer and brand to make the business case for trail running. Athletes Krissy Moehl and Tim Tollefson join Skip Brand from Healdsburg Run Company and George Plomarity from KEEN Footwear at TRE’s Training Camp Theater to explore what it takes to build trail running into a category the run and outdoor industries can count on for the long haul:
- Discover why trail is one of the industry’s highest-value categories, and how events and authentic connection to the sport build a loyal, returning customer base for retailers and brands alike
- Learn how brands and retailers grow the sport through long-term partnerships, local community investment, and welcoming more participants onto the trails
- See what athlete longevity reveals about keeping participants invested over time, and how today’s leaders can establish a strong trail running culture to influence the next wave of trail runners
*Additional panelist information coming soon!
